A 2010 study revealed that organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth, while those with poor (or no) alignment saw revenues decline by 4%.
As a HubSpot partner, we're pleased to be able to offer you their 64-page guide to developing a strategic approach to a solid sales and marketing alignment.
When you read this ebook, you'll learn how to:
- Set Up closed-loop reporting
- Define your funnel stages
- Implement a service-level agreement (SLA)
- Track hold both teams accountable through dashboards & reporting
- Keep the sales & marketing communication flowing